"VITAMINKA GOOD FOOD & WINE FESTIVAL"

Belgrade, September 28, 2024 – The "Vitaminka Good Food & Wine Festival", which gathered more than 50 exhibitors from Serbia and the region this year, was held in Knez Mihailova Street, on the plateau in front of Rajićeva Shopping Center. As one of the most significant open-air business events, the Festival has, for the sixth consecutive year, promoted small and medium-sized enterprises, showcasing the best agricultural producers and processors, representatives of the wine industry, as well as the authenticity, tradition, and gastronomic culture of our country.

Under the slogan "Everything You Wish For", Belgraders and visitors had the opportunity to taste and purchase, at fair prices, delicatessen meat products and dairy specialties made using traditional recipes, the finest wines and brandies, honey, organic juices, and homemade sweets from different parts of Serbia.

Food lovers were also able to buy products at festival prices and enjoy various activities throughout the event. One of the highlights was our stand, where visitors could learn more about the company, whose products can now be found on the shelves of "Univerexport".

Visitors had the chance to taste delicious pasteurized, preservative-free products – from ajvar and rich winter preserves to homemade jams and juices made according to traditional recipes. Many also tried their luck in prize games and the "Wheel of Fortune" competition.

As part of the festival, our company organized a "With Vitaminka on a First-Name Basis" workshop, where the youngest visitors had the opportunity to learn the basics of healthy eating through coloring special crowns.

To the delight of several thousand visitors, great entertainment was also part of the experience. The official opening of this unique celebration for all the senses was marked by a flash mob and the first public performance of the choir "JukeVox", the children's ensemble of the famous a cappella choir "Viva Vox". The lively atmosphere was further enriched by pop singer Jelena Lalović, known as Jellena, who is making a grand comeback to the domestic music scene this year with a new project. Additionally, the fantastic all-female string quartet from the "Dr. Vojislav Vučković" Music School and the string orchestra from the "Davorin Jenko" Music School delivered stunning performances.

At the official opening ceremony, awards were presented by a panel of journalists to the most outstanding producers in 13 categories, as well as to those who have contributed to the promotion of Serbia’s economic and tourism potential.

THE BEST AMONG THE BEST! VITAMINKA AND VITINKA – THE MAIN STARS OF THE NOVI SAD FAIR

In addition to defending their Grand Gold Cups for quality, Vitinka and Vitaminka together received the highest recognition of the Novi Sad Fair – the TROPHY FOR “ABSOLUTE LEADER IN QUALITY.”

The prestigious "Champions' Night" event, which gathers the best of the best, marked the conclusion of the 90th International Agricultural Fair in Novi Sad.

A testament to dedication, effort, and quality, Vitaminka and Vitinka products secured an impressive 19 Grand Gold, 8 Gold, and 1 Silver Medal for items such as homemade ajvar, pickles with honey and pepper, strawberry jam, Vitinka mineral water, Vivia natural spring water, and other products that have consistently proven their excellence over the years.

The company emphasizes that the Novi Sad Fair is one of the most significant events for the food and beverage industry in the region, bringing together leading companies and experts from various sectors. They see this fair as an excellent platform for promoting innovations, achievements, and high-quality products.

Winning an award at this renowned event is a recognition of outstanding excellence and confirms that Vitaminka and Vitinka are among the leaders in the food industry.

The companies were honored for their continuous efforts in maintaining exceptional product quality, upholding high production standards, and caring for their consumers.

**“We are especially proud to bring home the title of Absolute Leader in Quality because delivering top-quality products is our ultimate goal.

This prestigious award is the result of teamwork and dedication from all employees. Their expertise, passion, and commitment ensure that these brands remain industry leaders.”**
– Milan Kosorić, Director of Viva Company.

This year, Vitaminka celebrates 75 years of successful operations, and this exceptional award further confirms the company's unwavering commitment to quality and consumer satisfaction.

Vitaminka would like to take this opportunity to thank all loyal consumers for their trust and support over the years. Without them, this remarkable recognition would not have been possible.

The companies pledge to continue delivering premium quality and developing new products that will enrich tables worldwide.

The "Absolute Leader in Quality" award at the 90th Novi Sad Fair serves as additional motivation for the companies to keep innovating and producing top-tier products that will satisfy even the most discerning tastes.